Intentional Online Marketing for Yoga Teachers

This program has been created in collaboration with Pranakriya School of Yoga Healing Arts and Social [media] Wellness™ as an introductory online training on how to ethically market oneself as a yoga teacher.

Before the training, I was feeling overwhemed by social media marketing and each week felt like a heavy burden. Once the training started it was like the weight had lifted! I had small, manageable assignments that helped guide me into where I want to focus my time and efforts. I learned more about how I want to show up in the world and now I feel energized and more clear about steps I can take to keep improving my website, blog and social media posts. Thank you!



The Intentional Online Marketing for Yoga Teachers provided a nice framework that allowed me to take bite sized pieces of the social media world and incorporate it into my business in a manageable way. Chrissy was great about answering questions in a timely manner and generous with sharing her knowledge on the topic.


Pranakriya Director in Training, YTT Program, RYT500

Here’s what you’ll learn

Module 1: Introductions and Overview

We’ll kick off this week with our first group call, you’ll get an overview of the program and begin to assess what you’ll need (or perhaps what you already have) to market yourself online.

Module 3: Building (Or Reviewing) Your Website

You will work on the set up and design of your website or, if you already have a website, you’ll still want to watch these videos to ensure you aren’t missing anything!

Module 5: Social Media Marketing

We will jump down the massive rabbit hole into social media marketing, discussing the most popular channels, and where you should – or should not – be spending your time. We’ll talk about how to create content with contentment as well as logistics and the option of outsourcing.

Module 2: Exploring YOU and your teaching path

We explore who you are and who you most want to work with, based on your life’s path and the goals you have for your yoga teaching career.

Module 4: Online Communications

In this week, you’ll develop a marketing strategy for all your communications in the online world. You’ll explore the different options available like blogging, email marketing, podcasting and guest posting and decide how you most want to show up.

Module 6: Facebook and Instagram Ads

You’ll learn how to set up and manage ads on Facebook and Instagram. It’s not as scary (or as expensive) as it may seem.

Invest in Yourself and Your Career

You deserve to make your yoga teaching career a sustainable way of life.

As a yoga teacher, learning the basics of how to ethically and intentionally market yourself online will not only put you in a better position to build your business and sustain your career, but you will also be able to reach more people and create meaningful change out in the world.

After encouragement from a few Pranakriya directors, I decided to take the online marketing course to develop my own personal page/brand. While parts were challenging, I think my biggest impact was in module 2, where I explored my ideal customer and my personal voice as an instructor. I also have a website and social media pages (mostly) developed and for this I am grateful for what I did accomplish with Chrissy’s help!



Wow, what a great course! Chrissy offers step-by-step guidance for beginning and/or increasing your online presence from creating your own website to navigating the intricacies of social media. The in-depth knowledge and tips that Chrissy shares is invaluable.


Board of Directors, RYT500

Ready to get started?

Space is limited.

Next training begins March 18, 2019.

Cost: $550

(payment plan options available – email Chrissy here to arrange)