Social media is a long-term marketing strategy
Over the last few years, I have met company owners and management teams who just don’t get social media.
Many aren’t ready to understand it’s the way of marketing in the 21st century. Others don’t understand that you will not instantly gain followers, fans, likes, shares and retweets the moment you start posting.
Or the two biggest issues/myths: that social media is more about conversions than it is about engagement and conversation AND social media is free.
So I find myself saying a lot:
Social media marketing is a marathon, not a sprint.
Most of the time, you will not step into a social channel and become an overnight success or get instant conversions.
It takes a lot of work and effort and it’s not as easy as it may look.
For my yoga teacher readers, let’s think about the first time you tried Ardha Chandrasana (Half Moon Pose). Did you instantly get into the pose and do it perfectly? And stay there for more than a few seconds without fidgeting or falling? Probably not. It took some work, effort and practice. Possibly lots of practice.
You may have started out slowly, coming into it from Trikonasana (Triangle Pose). You may have used a block to help support your lower hand. And you probably didn’t throw in the towel after a few tries and give up, saying it’s not worth it.
I have talked with people who decide that social media is not worth it based on just a few short months of implementing it into their company.
If they’re my client, I try to explain to them the many reasons why staying active on social channels is important. But like I said in the beginning, not everyone is ready for it. Not everyone can understand or value the importance of what social media can do for their company.
Rather than developing long-term meaningful relationships, they want instant gratification.
Instant gratification implies something that we can obtain with ease and that we don’t have to wait for. This concept has caused people to develop an overabundance of impatience. However… Patience is a key factor for social media marketing, engagement and conversions.
As a social media strategist, I would love to tell my clients that they’ll be overnight successes but I don’t believe in over-promising… As I know it will result in under-delivering.
I am always up-front with my clients when we first begin (actually, even before the contract is signed) and explain what they can expect to see over the next few months and years of being active on social media. I emphasize the years as that is what it can take, especially if you’re on a low budget marketing plan.
For SEO Social Media Marketing is a Marathon, not a sprint. We must be active on our social channels while remaining patient for engagement and conversions.